Missing Link

In order to appeal to a younger audience, Annapurna Pictures called on Isobar to create an engaging activity centered around the main themes of Laika’s new film, Missing Link. Isobar needed to create an audio-only experience that brings the visual richness of the “Missing Link” experience to life while balancing storytelling and interaction among the movie’s principal characters and the user. 

Working closely with Amazon we created a highly interactive experience that reinvented storytelling for the age of conversation.  We needed to create a standalone Alexa voice skill to serve as pre-release promotion for the film. One that families could also enjoy for the life of the movie and beyond. This meant crafting new storylines with all original dialog, and have every single word spoken by the film’s characters (sorry Alexa). We concepted, wrote, produced and built an Alexa skill that brings to life the premise of LAIKA’s major motion picture, Missing Link–Adventure Links Us All. The new Missing Link Alexa skill features six immersive stories each spoken in the character’s voices. The adventure offers 100 paths to travel with 15,000 possible journeys.

Our experience engaged with 12,000 people who performed Missing Link 103,000 times after launch. In this unprecedented conversational experience, players frequently interact with the film’s main characters by answering questions, solving riddles, and performing feats in six different countries. Inspired by the film’s powerful message of friendship, we incorporated themes of kindness, bravery, intelligence and fitness.

Missing Link Adventures was built using Alexa Presentation Language (APL). The skill lives on all Alexa-enabled devices including Amazon Echo, Plus, Dot, Spot and Show.