5 March 2021

Test Insight Page

Isobar’s exclusive study of over 1350 global CMO’s has assessed the evolution of customer experience design in the age of Covid-19 and beyond.
The survey discovered that 64% of CMOs have “completely or moderately” changed their CX strategy in response to the Covid-19 crisis, with 1 in 5 having ‘completely’ changed their approach. Among those CMOs who have changed their strategy, investment in innovative new products and services is the most popular strategy among businesses of every size and scale, adopted by 45% of all CMOs, and 49% of CMOs of larger organisations.

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